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Developing Business Strategy

February 02, 20232 min read


Developing a business strategy is an essential part of running a successful business. A good strategy can help you identify your goals, analyze your market, and create a plan of action to achieve your objectives. In this article, we'll discuss the key steps you need to take to develop an effective business strategy.

Here are Six steps for developing a business strategy

1. Analyze your market and competitors

The next step is to analyze your market and competitors. This analysis will help you identify trends, opportunities, and threats in your industry. You can use tools like SWOT analysis and Porter's Five Forces model to assess your competition, understand your customers' needs, and identify potential gaps in the market..

2. Define your target market

Once you've analyzed your market, you need to define your target market. Your target market is the specific group of people or businesses that you want to sell to. This will help you focus your marketing efforts and tailor your products or services to meet their needs.

3. Develop a value proposition

A value proposition is a statement that explains how your product or service solves a specific problem for your target market. Your value proposition should be clear, concise, and compelling, and it should differentiate you from your competitors.

4. Set strategic goals and objectives

Once you have a clear understanding of your market, competitors, and target market, you need to set strategic goals and objectives. These should be specific, measurable, achievable, relevant, and time-bound. You should also prioritize your goals based on their importance and feasibility.

5. Develop a plan of action

With your goals and objectives in place, you need to develop a plan of action to achieve them. This plan should outline the specific steps you need to take to reach your goals, including marketing, sales, operations, and financial strategies. You should also assign responsibilities and set timelines for each action.

6. Monitor and adjust your strategy

Finally, you need to monitor and adjust your strategy as needed. This means tracking your progress, measuring your results, and making changes to your plan as necessary. It's essential to be flexible and adaptable, as your market and industry may change over time.


In conclusion, developing a business strategy requires careful planning and analysis. By defining your mission and vision, analyzing your market and competitors, defining your target market, developing a value proposition, setting strategic goals and objectives, developing a plan of action, and monitoring and adjusting your strategy, you can create a roadmap for success. Remember to be flexible and adaptable, as your business and market may change over time.


1.       Harvard Business Review:

2.       Forbes:

3.       Small Business Administration:

D. Bernard Stanley

D. Bernard Stanley

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